We were excited to shoot our Luxury Line in the beautiful Beaches in Toronto, showcasing our plush cashmere and fur collection. We can't wait to add them to the rest of our "lux findz" from our European and North American designers.
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I recently had the pleasure of catching up with Noriko Oyama (above right), owner of LUXFINDZ, an online boutique for today’s fashionable woman.
Launched in 2017, LUXFINDZ is the online destination for women in search of style, comfort and affordable luxury. Based on her own experience as a single professional mother, Noriko created the company to cater to women who have little time and appreciate having a one-stop-shop for a collection that includes basic wardrobe staples such as leggings and lounge wear as well as sexy edgy offerings that can be paired with high end designer pieces.
Having experienced post-pregnancy changes to her body, she sources pieces that are slightly tailored so as to conceal those areas of the body that a woman may want to minimize while still making her look shapely. The philosophy behind the brand is that all women should feel good about themselves, no matter what their shape. Through her online videos and social media posts, Noriko shares her adventures, such as taking a kick-boxing class, to demonstrate that one doesn’t have to be perfect, to have fun! It's all about balance and being able to laugh at yourself once in a while.
This lovable lady also has a beautiful daughter Jackie, a Toronto based model and student. When I first met them, I thought that they were sisters…the apple doesn’t fall far from the tree as they say. Jackie can be seen on the LUXFINDZ website modelling some of the gorgeous items. She also graces many a runway in Toronto, including the recent Toronto Fashion Week (TFW) and models internationally. Below are some behind-the-scenes shots of Jackie, and fellow model Karly, preparing for a photoshoot for the new LUXFINDZ collection.
Melanie Ng from Breakfast Television to walk for LUXFINDZ in the Toronto Startup Fashion Week Runway on October 19, 2018.