Toronto

I recently had the pleasure of catching up with Noriko Oyama (above right), owner of LUXFINDZ, an online boutique for today’s fashionable woman.

Launched in 2017, LUXFINDZ is the online destination for women in search of style, comfort and affordable luxury.  Based on her own experience as a single professional mother, Noriko created the company to cater to women who have little time and appreciate having a one-stop-shop for a collection that includes basic wardrobe staples such as leggings and lounge wear as well as sexy edgy offerings that can be paired with high end designer pieces.

Having experienced post-pregnancy changes to her body, she sources pieces that are slightly tailored so as to conceal those areas of the body that a woman may want to minimize while still making her look shapely. The philosophy behind the brand is that all women should feel good about themselves, no matter what their shape. Through her online videos and social media posts, Noriko shares her adventures, such as taking a kick-boxing class, to demonstrate that one doesn’t have to be perfect, to have fun! It's all about balance and being able to laugh at yourself once in a while.

This lovable lady also has a beautiful daughter Jackie, a Toronto based model and student. When I first met them, I thought that they were sisters…the apple doesn’t fall far from the tree as they say. Jackie can be seen on the LUXFINDZ website modelling some of the gorgeous items. She also graces many a runway in Toronto, including the recent Toronto Fashion Week (TFW) and models internationally. Below are some behind-the-scenes shots of Jackie, and fellow model Karly, preparing for a photoshoot for the new LUXFINDZ collection.

We are excited to have TV personality Devo Brown host The Runway Show for Toronto Startup Fashion week this year.

Devo has interviewed the likes of Drake, Jennifer Lawrence, Jay Z, Justin Bieber, Rihanna, Margot Robbie, Sam Smith, Pharrell, Donald Sutherland, Mariah Carey, Usher, Adam Levine and many more. 

LUXFINDZ is honoured to have been selected among so many other talented designers and vendors to participate in this year's Toronto Startup Fashion Week.

We will be hitting the runway on October 19th to showcase some our Fall/Winter designers.  The event will be packed with Toronto's Fashion elite, bloggers, media, stylists and fashion's who's who.

"Our program has proven to increase visibility for Canadian startups offering them a chance to grow and succeed." says Jodi Goodfellow, founder and Executive Producer of the event.  "This year Startup Fashion Week had more than 130 applications from across Canada to partake in both of our runways shows and we are proud to present 11 candidates in Toronto this October" she said.